![]() When your website receives traffic from a variety of sources, some traffic will inevitably be more qualified than the rest. The Goals by Referrers report can help you identify the traffic sources that lead to goal completions. These reports help you understand the conditions that lead to goal completions on your website. Each of these reports summarises Goal data by various reporting criteria. If you would like to review any of the goals in more detail, simply click on the goal title and it will take you to a dedicated page for that goal with more detailed graphs and data.Īt the bottom of the Goals Overview page, you will see a list of goals reports alongside a table. You can see the number of conversions and conversion rates for each goal on this page. Underneath the top sparkline summary card, you will find a further summary card for each of the goals on your site so you can review each individually. Generally speaking the higher these numbers are, the better your website is doing. These statistics are useful to get a general feel of the marketing performance of your website. The first card provides a combined summary of your goal conversion data within the currently selected date range. View notes for this date range ( Annotation Icon ) – This brings up relevant annotations in the selected reporting period.īelow the Evolution graph you should see a series of sparkline summary cards containing a line chart, alongside these are conversion numbers and rates for your goals.Export as Image ( Image Icon ) – This can be useful for sharing reports with clients or managers.Export this data in other formats ( Export Icon ) – Available formats are: CSV, XML, PHP, RSS, TSV, JSON, and HTML.Change period ( Calendar Icon ) – Select whether you would like data plotted by days, weeks, months, or years.You may also have noticed in the graph above there are four green icons in the bottom left of the graph, which provide further options for working with the data set. As always with analytics the underlying data will help reveal underlying trends, but you will likely need to correlate it back to your knowledge of your website and business activities to draw meaning from the results. Or, it could simply be that there are less opportunities to click Agoda links on the website. However, it might suggest the content recommending Liveaboard is more engaging. Without knowing the full context in the example image, it is hard to say for sure why more people are clicking on Liveaboard links over Agoda links. In the example graph below, you can see that the number of clicks reported for two partner websites started increasing at the same time, but one reached much higher levels. You can enable multiple metrics at the same time by clicking on the metrics icon at the top left of the Evolution Graph. ![]() You may also want to segment your users and view conversion rate for different segments. While more conversions are always good, tracking the conversion rate as well can help you discover if traffic to your website is reaching its full potential. Instead, you would want to see the number of conversions go up in line with the number of visits, which would maintain an almost consistent conversion rate, as shown below.Ĭlose tracking of the conversion rate can help you ensure you aren’t wasting opportunities. However, if you don’t get any more conversions, your conversion rate will have dropped, which actually represents worse performance towards your goals. When you only look at the absolute number of conversions instead, you don’t see the full picture.įor example, if one week, your website gets double the amount of visits, this would generally be a good thing. It allows you to compare whether the website is converting better or not. The most important metric for your goals is usually the conversion rate. This will provide more metrics to help you drill down into the relationship between the different goals, revenue statistics, and conversion rates. For more options, you can hover over the line chart icon at the top left of the graph. If you use the Matomo Annotations feature, you will also see those entries plotted along the bottom of the graph, so you can see what might have caused any significant changes to your Goal conversion numbers.īy default, you will see the number of conversions plotted in the graph. Within the first section, you will notice an Evolution over the period graph, which is useful for discovering trends in your Goal completions over time. This section shows a summary of all Goals data collected through the site. You can do this by visiting the Goals section of the Matomo dashboard. Once you’ve started collecting Goals data you will want to spend some time reviewing it. Country, Continent, Region and City reports.Campaigns (Enabled via Matomo Campaigns Extension).
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